
Know customers no matter how they interact with the distillery
Tasting-room visits, cellar-door spend, and card-linked purchases build one profile. Know people whether they book a tasting, buy a bottle, or only visit sometimes — every interaction counts toward who they are to your distillery.
See in-venue
Know valued buyers across tasting room and wholesale
Keep trade on business accounts and contacts in the same CRM as tasting-room retail. Integrated wholesale and cellar-door data means reps are not outside your loyalty and customer system.
See wholesale
Reward valued customers automatically across channels
Online shop orders join the same people you see in the tasting room. Loyalty, rewards, and promotions can recognise valued customers automatically — earn on a tasting, redeem on a bottle — without splitting cellar door and online.
See online
Personalised service and more of what they love
Favourite styles, tasting notes, and trade preferences are how you do more of what customers love. Groups and segmentation keep personalised service and offers aligned across tasting room, wholesale, and online.
See Promotions


Market the right releases to tasting room, trade, and online
SMS marketing and email marketing can speak to tasting regulars, trade contacts, and online buyers from one Conversations hub. Behaviour across channels drives the message — not three separate tools.
See Conversations


