Our Roles (Data Processor v Data Collector)
Depending on how we handle your data, we play two key roles:
Data Processor
We act as a ‘data processor’ for our Merchants. This means we process personal information submitted by Merchants about their customers / end users as instructed by the Merchants. In this case, we are not the ones collecting the personal information from the end users/customers.
Data Controller
We act as a ‘data controller’ in two situations where we are the ones directly collecting your personal information:
Direct interaction: When you provide information directly to us (eg. registering for a Myne account, visiting our website, or contacting support).
User-authorised access: When you, as an Individual User, authorise Myne to act on your behalf to access, aggregate or manage your personal information from third-party brands or Merchants. In this situation, you grant Myne the right to retrieve your data from these third parties or Merchants to provide our services to you.
What information do we collect?
The information we collect depends on your relationship with us and the role we are performing.
Our role
Information we collect
Information about Merchants
Account Details: Name, email, job title, and login credentials.
Commercial Information: Business registration details (ABN), billing information, and platform usage logs.
Integration Credentials: API keys or tokens required to connect your third-party tools (e.g., POS, Shopify, loyalty platforms etc) to the Platform.
Testimonials: Feedback or reviews you provide (subject to your consent).
Information about Individual Users (Processor Role)
Identity Data: Name, email address, phone number, and birthdate
Transaction Data: Order history, spend tiers, itemised receipts, and visit frequency.
Tokenised Payment Data: To link transactions across visits, we may collect secure, tokenised payment card data (we do not store full credit card numbers).
Communication Data: The content of SMS and emails sent between a Customer and a Merchant via the Myne unified inbox.
AI Signals: Data our AI generates based on transaction history, such as purchasing preferences.
Information about Individual Users (Controller Role)
Profile Data: Information you provide to set up a customer profile or Myne account.
Authorised third party data: Data we collect from third parties or Merchants at your specific request.
What information do we collect?
We collect data at different points depending on how you interact with our Platform:
Method
When we collect it
Directly from you
When you browse our website
When you request a demo or contact support
When you register for an account
When you reply to an SMS, email or other message sent via our Platform
Automatically
When you visit a Merchant’s physical store or website
When you use the Platform (via cookies and log files)
From third parties
When a Merchant connects their systems (like POS, booking, loyalty) to Myne, we sync historical and real-time customer data.
When you connect third-party tools (like Shopify or Meta) to your Myne account.
Your Privacy rights
Situation
Your rights
If you have given Myne your data
If you are a direct user of the Platform (eg. Merchant or an Individual User with a Myne account), you can request access to, correction of, or deletion of your personal data directly from us. Please contact the Privacy Officer
If a Merchant has given Myne your data
If your data is held by Myne on behalf of a Merchant, you should generally contact that Merchant directly. If you contact us, we will refer your request to the Merchant.
International rights (EEA/GDPR)
If you are located in the European Economic Area (EEA), you have specific rights under the GDPR, including the right to erasure, portability, and restriction of processing. Please contact us to exercise these rights.