Orders, messages, and activity in one timeline

You can now see orders, CRM events, and messages on one profile timeline—in date order—instead of jumping between separate stacks. We built this because operators investigating a complaint or planning a win-back were reconstructing customer history from memory and multiple tabs.

Instagram DMs appear alongside SMS and email where Instagram is connected. Filters let you focus on messages or purchases for a specific week. One timeline tells the story from first visit through last message, so your team responds with full context on the floor and in marketing.

Open a customer or business profile and go to Activities. Use timeline filters to narrow message types or date range, then scroll chronologically to see what happened before a complaint, promo redemption, or win-back outreach.