Route customers based on rules

Condition steps branch your automation flow—customer in group, spend threshold, message keyword—so different customers follow different paths from one workflow. Floor and marketing teams can welcome regulars and win back lapsed customers without building separate automations for every scenario.

True and false paths keep the logic visible on the canvas. You see exactly who goes where, which makes troubleshooting and handovers much easier when someone else picks up the flow.

In Automations, insert a Condition step, define the rule, and wire separate actions on each branch. Test with a staff profile before you activate the flow for live customers.