Spot customers who are drifting

You can now spot customers who are drifting in Retention Signals — lapse risk and cohort behaviour highlighted so you know who stopped visiting after a strong start. Win-back campaigns often begin here, before regulars quietly disappear.

Pair what you see in Retention with a dynamic group built from the same rules, then message or automate follow-up for the segment that needs attention this week.

Open Signals → Retention and note the segment or metric highlighted. Build a matching group or launch a campaign to reach customers before they lapse for good.