Menu, booking, and web links on the pass

You can now add tappable links on the back of Apple and Google wallet passes—menu, booking, website—so guests act without hunting for URLs. The pass stays useful between visits instead of only showing a barcode at the till.

Links open in the guest's browser from Wallet, and you can promote the same destinations you already use on connection pages. Marketing gets one consistent set of calls to action across join screens and wallet.

Edit pass configuration in loyalty or wallet settings and add back-of-pass URLs with labels guests will understand. Republish or push updates so existing passes refresh after you change a link.