Segments that update themselves as guest behaviour changes

You can now build living segments from rules—visits, spend, promo use, group membership, and more—and myne refreshes who is in the group as new data arrives. We introduced dynamic groups because operators were rebuilding CSV exports every week just to keep their audiences current.

When a guest meets your criteria, they enter the group; when they stop qualifying, they leave. Use those groups in campaigns, automations, promotion audiences, and Signals. Entering or leaving a group can itself trigger an automation—a guest who drifts into "lapsed" territory can automatically receive a win-back without anyone watching a spreadsheet.

Go to Customers → Groups → Create dynamic group. Define your criteria, save, and run Refresh when you want membership updated immediately. Review member counts before your next campaign send.