Track a goal on each campaign

Optional campaign goals let you define what success looks like and track conversion after send—join, purchase, or custom goal types your brand supports. You judge a blast on outcomes, not just delivery counts.

One goal per campaign keeps reporting honest. Compare sends over time in campaign views to see which offers actually moved guests.

When creating or editing a campaign, set an optional goal and review conversion metrics after send in the campaign detail. Adjust the next send if conversion fell short of what you expected.