What is Brand Points?
Brand Points is part of myne. It is a points program. A customer earns points from eligible activity, such as a purchase, and redeems a promotion that costs points. That cost comes off the balance on their profile.
Overview
Brand Points is myne’s internal points-based loyalty feature. It lets a business define how points are earned and what they can redeem, while keeping the balance connected to the customer’s wider profile, visits and purchase behaviour.
What you can do
Run a points programme inside myne
Earn points from purchases and welcome points
Redeem promotions that cost points
Track balances without a separate loyalty vendor
Data synced
Qualifying sales or activity add points
Welcome points can be granted when a customer joins
Redeeming a points promotion deducts the point cost from the balance
How it works
Connect a qualifying sales or activity source to myne.
Set earning rules, welcome points and the point cost of each reward.
myne updates balances after eligible activity and deducts points when a promotion is redeemed.
Full setup steps: Integrations · myne Support.
Requirements
Active myne account with Brand Points enabled
Connected transaction or activity source
Defined earning and redemption rules
Customer identification or connection flow
Limitations
The customer has to be identified before points can land on a profile.
Cashback is the dollar-credit option if points are not the mechanic you want.
Turning on Square Loyalty turns Brand Points on and locks its configuration. Earning rules then live in Square.
If Marsello also issues rewards, decide which system owns the balance. Marsello points are awarded in Marsello.
FAQ
How is this different from Cashback?
Brand Points uses points. Cashback uses dollar credit.
Do we need Square Loyalty?
Only if Square should own the points. When it is on, Brand Points configuration is locked. When it is off, you can edit Brand Points in myne.
When do points come off the balance?
When a promotion that costs points is redeemed.
