What is Marsello?
Marsello is a loyalty and marketing platform for brands that sell in store and online. Customers earn points and receive campaigns through Marsello. Marsello includes the points program and the campaigns.
Overview
Marsello is an omnichannel loyalty and marketing platform for businesses selling in store and online. Connected to myne, profile and transaction data can be aligned so customer groups, marketing permissions and loyalty activity are easier to use across both systems.
What you can do
Send myne customers to Marsello, including name, phone, date of birth, tags and marketing opt-in
Send Customer Groups to Marsello as tags
Award Marsello points from transactions myne has identified
Choose how much card-linked history to send, knowing points are earned on that history
Data synced
myne sends customer data to Marsello: name, phone, date of birth, tags and marketing opt-in
Customer Groups in myne sync to Marsello as tags
Transactions myne has identified can award points in Marsello
Historical card-linked transactions can be sent later. The customer earns points on whatever you sync
How it works
Open Marsello under Integrations and enter the Marsello username and password.
Use a unique Marsello email for each myne brand. Marsello does not choose a company during authorisation.
myne sends customers, tags and identified transactions. Points are awarded in Marsello.
Full setup steps: Marsello - How to Connect.
Requirements
Active Marsello and myne accounts
Marsello username and password
A unique Marsello email for each myne brand
Customer consent and transaction data available
Limitations
Points are awarded in Marsello from transactions myne has identified. This is not a documented import of Marsello balances into myne.
A historical sync earns points on the transactions you choose to send.
Each myne brand needs its own Marsello user.
FAQ
Do we have to run two loyalty programmes?
No. Decide which system owns rewards. Cashback and Brand Points are the myne options.
Which way does the data move?
myne sends customers, tags and identified transactions to Marsello. Points are awarded there.
Does a historical sync award points?
Yes, on the card-linked transactions you choose to sync. The customer earns points on that history.
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