What is Klaviyo?
Klaviyo is a customer platform for email, SMS, and automated marketing. Brands use it to build lists, flows, and campaigns from customer behaviour. Klaviyo includes lists, flows, email, and SMS. The send goes out from Klaviyo.
Overview
Klaviyo is a B2C customer platform for email, SMS and other owned marketing channels. The myne integration is designed to enrich Klaviyo profiles and lists with hospitality-specific customer context, allowing campaigns to use more than basic contact and ecommerce data.
What you can do
Push customers, segments and order context to Klaviyo
Enrich profiles with visit and spend behaviour from myne
Power email and SMS from real venue and ecommerce activity
Keep audiences fresh as behaviour changes
Data synced
New and updated customers in myne sync to Klaviyo immediately
New and updated customers in Klaviyo sync back to myne about every 15 minutes
Customer Groups with outbound sync enabled become Lists in Klaviyo
Shared fields are name, email or phone, and date of birth when myne has it
How it works
Under Settings, then Integrations, connect Klaviyo and approve access in Klaviyo.
Syncing starts once the connection is active.
Turn on outbound sync for the Customer Groups that should become Klaviyo Lists.
Full setup steps: Connect Klaviyo.
Requirements
Active Klaviyo and myne accounts
OAuth approval from a Klaviyo user
An email or phone number on each customer who should sync
Outbound sync enabled on the groups you want as Lists
Limitations
Klaviyo sends the email and SMS. myne keeps the customer record and the groups.
If opt-in is managed in Klaviyo, myne does not override it. myne marketing status syncs to Klaviyo. Records coming back from Klaviyo have marketing opt-in set to null in myne.
A customer without an email or phone does not sync.
FAQ
Does myne send the campaigns?
No. Klaviyo remains the email and SMS platform.
Does Klaviyo send people back to myne?
Yes. New and updated Klaviyo customers sync to myne about every 15 minutes. myne updates sync to Klaviyo immediately.
What has to be on the profile?
An email or a phone number. Date of birth syncs when myne has it. Groups become Lists only when outbound sync is on.
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